With so many options, where do you start?
The online world gives you the opportunity to create your own media channels through websites, electronic direct mail and social media platforms. These are all vital low cost communication channels for events. Most channels also have sharing capabilities, which can greatly extend your reach to different audiences.
It can be easy to group all social media together, but there are some key differences and strengths between each that will help you decide which channel(s) will work for your event. Examples include Instagram with its ability to post great images, and Twitter with its ability to update followers quickly. For a summary of which does what, click here.
The most successful events advocate that the long-term benefits from taking the time to build an audience in these channels far exceed the upfront investment of time and money.
The most important, low cost channels include:
- Electronic Direct Mail (EDM) database/newsletters
- Instagram (to a lesser extent, albeit only currently).
Click on each of the five low cost channels listed above to find out more information and best practice examples.