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Tourism Research Australia

Step 4: Identify free event guide channels

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Banner Step 4: identify free event guide channels

What are these free promotion channels?


Once your own media channels are in place with quality content, it’s important to drive people to discover them.

You should look at your local tourism organisations, state tourism organisations, the Australian Tourism Data Warehouse (ATDW) and Tourism Australia to have your event available through each of their online Event Guides and Listings.

It is also possible to take advantage of the sharing capability of certain channels. For example, through Twitter you can hash tag other organisations to encourage them to re-tweet your post, gaining further exposure to their followers.

Want to take advantage of these free channels and increase your reach?


Click here to find out more information.

You can also visit ATDW’s website for information on listings and how they can help your event.