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Tourism Research Australia

Step 8: Complete your communication plans

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Step 8: Complete your communication plan

What should go into your event's communication plan?


Each phase of communication needs to be planned specifically by task, timeframe, target audiences, ways to measure, recommended channels and content requirements.

All the decisions made through Steps 1 through 7 of the toolkit should now be organised into a simple table for each phase.

It's time to get started!


Click here to develop your communications plan for each phase.

Click here to find out the key considerations for each phase and best practice examples.