Tourism Research Australia (TRA) first developed Local Government Area tourism profiles in 2007 to assist industry and Government decision making and to identify and support investment opportunities, particularly in regional Australia.
The latest profiles provide an update for over 200 Local Government Areas. Data are drawn from TRA’s International Visitor Survey (IVS) and National Visitor Survey (NVS), along with demographic and business data from the Australian Bureau of Statistics (ABS).
Profiles were only prepared for Local Government Areas with adequate International Visitor Survey (IVS) and National Visitor Survey (NVS) sample to present robust results. Further, data are averaged over four years to December 2015, which minimises the impact of variability in estimates from year to year, and provides for more robust volume estimates.
Profiles are provided for:
Local Government boundaries—as classified in the 2014 Australian Statistical Geography Standard (ASGS) and produced by the ABS—are used as the basis for the profiles. For the purposes of this publication, Tourism Research Australia classified all Local Government Areas outside of capital city areas as ‘regional’. In addition, a number of Local Government Areas on the outskirts of these areas are also classified as ‘regional’ (e.g. Gosford City Council, Shire of Mornington Peninsula).
Data for metropolitan regions can be accessed through Tourism Research Australia’s Regional Overview.