National Tourism Research Agenda
The National Tourism Research Agenda (the Agenda) provides a framework used by Tourism Research Australia to identify key research priorities. These priorities are endorsed by the Tourism Ministers' Meeting. By providing a more inclusive, strategic, and focused research environment, the Agenda supports the policy objectives of Tourism 2020 and minimises research gaps around tourism supply.
The research priorities on the Agenda were updated in the second half of 2012. This update was built upon a substantial stakeholder consultation program involving industry, government and academe. At each of the consultations, stakeholders were asked to identify the ‘medium to longer-term research/data/knowledge gaps that would prevent the tourism industry from realising its full potential’.
The research priorities of the Agenda (as of March 2013) are listed below. Each priority area includes a range of specific research topics.
- Trends in demographics, psychographics, behaviour
- New markets
- Drivers of demand
- Performance – Evaluation and Assessment
- Industrial relations
- Economic value
- Operator benchmarking
- Investment & regulatory reform
- Labour market issues
- Taxation / subsidies
- Industry structure
- Tourism Products
- Technology / Digital
- Events (methods to assess contribution)
- New tourism product categories
- Risk/Resilience/Climate change