Australian Government - TRA

Accessible research for industry and government

Tourism Research Australia

Strategic Research and Analysis

Banner Strategic Research and Analysis

 The Strategic Research and Analysis teams manages TRA's economic research program. They focus on delivering measures of the structure and performance of the Australian tourism industry along with forecasts of national and state level metrics. Bringing together key findings from TRA surveys with supply and demand intelligence from a broad range of sources, the team supports policy making, marketing and industry development. They produce an annual State of the Industry report, which analyses the performance of the Australian tourism industry, the challenges ahead, and how the industry needs to respond.