Tracking Tourism Demand

Tracking Tourism Demand

In 2015–16, tourism visitor expenditure increased to $116.7 billion (up 8.9% compared to 2014–15). International visitors have continued to drive spend growth, up by 14% to $38.1 billion. Domestic spend increased 6.6% to $78.5 billion, comprising:

  • Domestic overnight – spend up 6.4% to $59.0 billion
  • Domestic day trips – spend up 7.1% to $19.6 billion

Overnight spend (international and domestic) increased 9.3% to $97.1 billion and continues to track above the lower bound of the Tourism 2020 target of $115 billion in overnight spend by 2020.

Tracking Tourism Demand

Since 2009, overnight visitor spend has increased 36% (or $26.0 billion); an average annual growth rate of 4.9%. This means that overnight visitor spend has now achieved 38% of the $140 billion upper bound target.

Overnight visitor spend


INTERNATIONAL
VISITOR SPEND

DOMESTIC
OVERNIGHT SPEND
GROWTH IN SPEND
SINCE 2009
INTERNATIONAL VISITOR SPEND
up 49% ($12.6 billion)
to $38.1 billion

DOMESTIC OVERNIGHT SPEND
up 29% ($13.3 billion)
to $59.0 billion
% TRACKED TOWARD
TOURISM 2020 TARGET
INTERNATIONAL VISITOR SPEND
33% of the way towards upper
bound target of $63.4 billion

DOMESTIC OVERNIGHT SPEND
43% of the way towards upper
bound target of $76.6 billion
ANNUAL GROWTH REQUIRED
TO REACH 2020 TARGETS
INTERNATIONAL VISITOR SPEND
7.2% to 12.0%
 

DOMESTIC OVERNIGHT SPEND
1.4% to 6.0%
 

Growth rates required from 2015–16 onwards to hit the Tourism 2020 targets in overnight tourism spend

  • $115 billion lower bound target - 3.8% p.a.
  • $140 billion upper bound target - 8.5% p.a.
Tracking Tourism Demand Domestic - Overnight International - Total China United States New Zealand Singapore India Malaysia Other International United Kingdom France South Korea Germany Japan

The top performing markets since 2009 include:

  • China – up $6.3 billion (242%) to $8.9 billion
    Average annual growth of 21% has seen China progress 98% of the way towards it upper bound Tourism 2020 target of $9.0 billion
  • The US – up $1.4 billion (60%) to $3.6 billion.
    Average annual growth of 7.5% has seen the US progress 42% towards it upper bound Tourism 2020 target of $5.5 billion
  • Singapore – up $0.6 billion (73%) to $1.5 billion.
    Average annual growth of 8.8% has seen Singapore progress 32% of the way towards it upper bound Tourism 2020 target of $2.8 billion

The recovery in South Korea and Japan means in 2015–16, that all major markets have shown positive growth against their Tourism 2020 targets.