What is Tourism 2020?
Tourism 2020 is Australia’s national tourism strategy and a partnership of government working with industry to achieve a set of key targets listed in the 2020 Tourism
Industry Potential (the Potential). The Potential outlines the industry’s collective goal to generate between $115 billion and $140 billion in overnight visitor spend
(domestic and international) by 2020.
The Potential involves three stages:
- Setting the foundation (2011 to 2014)
- Seeing the results (2015 to 2017)
- Achieving the Potential (2018 to 2020)
Under the current phase (Seeing the results), the tourism industry is expected to capitalise on the strong foundation set for it in Phase One, with stronger growth towards the Potential becoming more evident.