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Chinese Visitor Satisfaction

Chinese Visitor Satisfaction
Release: 28/01/2014

China is Australia’s fastest growing inbound tourism market and largest contributor to international visitor spending in Australia. By 2022−23, the number of Chinese visitors is forecast to increase from 685,000 to 1.4 million and their real inbound tourism expenditure from $4.4 billion to $8.2 billion. Given the China market’s significance and potential for further growth, this research was undertaken by Tourism Research Australia—on behalf of Tourism Australia—to better understand the drivers of satisfaction and causes of dissatisfaction among Chinese visitors to Australia.

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