Events: Drivers of regional tourism
Hundreds of events or festivals are held across Australia each year. These are ideal for generating awareness for regional destinations, driving visitation and increasing spend. The research, co-funded by Tourism Research Australia, the South Australian Tourism Commission and Tourism Victoria provides a better understanding of regional events across Australia as a tourism product, and their place in driving regional tourism.
Download media release: 08 August 2014 (PDF 240 KB)