Australian Government - TRA

Accessible research for industry and government

Tourism Research Australia

All publications

Banner Tourism Research Australia

Events: Drivers of regional tourism
Release: 8/08/2014

Hundreds of events or festivals are held across Australia each year. These are ideal for generating awareness for regional destinations, driving visitation and increasing spend. The research, co-funded by Tourism Research Australia, the South Australian Tourism Commission and Tourism Victoria provides a better understanding of regional events across Australia as a tourism product, and their place in driving regional tourism.

Download publication:

Download media release: 08 August 2014 (PDF 240 KB)