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Exploring intentions to attend a convention: a gender perspective

 

Objectives

To look for similarities and differences in how men and women choose to attend conferences and conventions.

Key words

Convention attendance; Intention; Gender; Decision making

Key findings  

  • There are differences between men and women when it comes to deciding to attend conferences and conventions.
  • Men rated presenting a paper and raising their profile as being one of their key reasons for attending
  • Women rated networking opportunities as being one of their key reasons for attending
  • Women considered their safety and security as being an important deciding factor
  • Women noted that family responsibilities were a key barrier to attendance

 

Implications for Practice

  • Convention marketers should segment their databases according to gender in order to tailor message for each gender group
  • Associations and convention planners wanting to attract more female delegates (e.g. to science and medial conferences) should highlight the social program, networking opportunities and the safety and security of the convention location
  • Associations and conference planners wanting to attract more male delegates (e.g. to educational or nursing conferences) should highlight the opportunities for presenting papers and raising one’s profile.

 

Publication details

 

Publication Title:

 

Exploring intentions to attend a convention: a gender perspective

Full Publication Reference:

Ramirez, D., Laing, J., and Mair, J (2013).  Exploring intentions to attend a convention: a gender perspective. Event Management 17 pp165-178

Publication Author or Authors:

Danielle Ramirez, Jennifer Laing and Judith Mair

Proposed by

Name:

Dr Judith Mair

Phone:

+617 3346 7947

Email: 

j.mair@uq.edu.au

Position:

Senior Lecturer

Employer

University of Queensland