TRA Quarterly, Issue 2 December 2012
The TRA Quarterly is a ‘one-stop-shop’ for top line information on the Australian tourism industry.
Growth was moderate for most key visitor demand and expenditure
categories over the year to December 2012. Overall, total visitor expenditure
rose 4.9 per cent1 (or by $4.5 billion) to $95.7 billion.
2012 Tourism Industry Potential
Over the same period, tourism’s main policy performance indicator for
overnight visitor expenditure, the 2020 Tourism Industry Potential (the
Potential), rose 3.6 per cent. This measure has now risen by $6.0 billion since
2009 and is tracking slightly below the path for the lower bound of the
Domestic tourism expenditure
Growth in domestic tourism expenditure was moderate in 2012, rising
5.3 per cent (or by $3.4 billion) to $68.2 billion. Domestic overnight visitor
expenditure rose by 3.4 per cent (or by $1.7 billion), while the domestic day
sector continued its recent upward trend (up $1.8 billion, or 10.7 per cent), to
$18.2 billion. This growth in domestic tourism expenditure was slightly higher
than the average annual growth achieved in the preceding two years of
2.9 and 4.6 per cent per year respectively.
Inbound tourism arrivals and expenditure
The continuing strength of the Australian dollar negatively impacted on
Australia’s inbound tourism performance, both in the past year and since
2009. During 2012, visitor arrivals rose 5.0 per cent to reach 6.1 million.
Spending by international tourists travelling to and in Australia increased by
4.0 per cent (or by $1.1 billion) to $27.5 billion in 2012 (compared to 2011).
Similar to recent years, the continued strong growth in visitation from China
provided around half of the $1.1 billion increase in total international visitor
expenditure in 2012.