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Tourism Research Australia and Tourism Tasmania conducted a study to explore perceptions of Tasmania as a holiday destination. This report summarises the key findings from the research, and explores the key perceptions of Tasmania; core appeals driving vi

Motivators and satisfaction of visitors to Tasmania
Release: 19/02/2014

Tourism Research Australia and Tourism Tasmania conducted a study to explore perceptions of Tasmania as a holiday destination. This report summarises the key findings from the research, and explores the key perceptions of Tasmania; core appeals driving visitation; and visitor satisfaction with holiday experiences, including willingness to re-visit Tasmania in the future.

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