The Tourism Scorecard 2012 – Updated April 2013
The 2012 Tourism Scorecard provides an overview of the performance of the Australian tourism industry and its many sectors in 2011–12, compared to the previous 12-month period. The Scorecard is presented in hierarchical form, with the key supply-side drivers of the tourism industry at the bottom of the diagram. These drivers underpin the performance of international and domestic overnight visitor expenditure, which in turn make up the Tourism Industry Potential performance. Day trip expenditure (at the top of the Scorecard) is also added to complete the sum of Australia’s total visitor expenditure. Expenditure is segmented by geographical and purpose-of-visit categories. Indicators have been included to highlight performance of the sector in terms of yield.