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WHITSUNDAYS CONVERTING THE CONSIDERING!

The Whitsundays - Converting the Considering!
Release: 13/11/2013

Tourism Research Australia (TRA) and Tourism and Events Queensland (TEQ) undertook research during April, May and June 2013 to explore visitor consideration of the Whitsundays as a tropical coastal or tropical island holiday destination, and how best to convert those that ‘would consider a Whitsundays holiday’ into visitors. The results revealed several opportunities. This report summarises the key survey findings and outlines seven opportunities for future planning and development to help convert the considering into the visitor, and differentiate the Whitsundays from comparable overseas offerings to its key markets.

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