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Tourism Contribution Report

Tourism’s Contribution to the Australian Economy1997–98 to 2010–11
Release: 5/04/2012

This report provides estimates on tourism’s indirect and total economic contribution in the Australian economy. It complements the latest estimates of tourism’s direct contribution from the Australian Bureau of Statistics’ Tourism Satellite Account (TSA) (ABS Cat No 5249.0) and presents a complete picture of the Australian tourism industry’s contribution to the economy.

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Key Findings


When combining the direct and indirect tourism components, in 2010–11 (Figure ES1):

  • Tourism’s contribution to Australian gross domestic product (GDP) was $73.3 billion, or 5.2 per cent share of the Australian economy.
  • Total tourism gross value added (GVA) was $69.1 billion, representing a 5.3 per cent share of the Australian economy.
  • In Australia, tourism directly and indirectly employed 907,100 persons, representing 7.9 per cent of total Australian employment. Total tourism GDP rose at an average annual rate of 4.0 per cent between 1997–98 and 2010–11. This growth was lower than the 6.9 per cent annual growth in GDP for the national economy.
  • Tourism’s resilience is reflected by its recovery from the impacts of the global financial crisis of 2008–09. Tourism’s GDP grew by more than 2.5 per cent annually during 2009–10 and 2010–11 after declining 0.3 per cent during 2008–09.
  • Tourism’s total output multiplier was valued at 1.92 . This means that for every dollar tourism earns directly in the Australian economy, it value adds an additional
  • 92 cents to other parts of the economy. At 1.92, tourism’s total multiplier is larger than other important industries such as Mining (1.67), Retail trade (1.81) and Education and training (1.38).
  • Tourism is a labour intensive industry, providing direct and indirect employment to Australia’s workforce. Tourism’s direct employment share of 4.5 per cent was higher than many other important industries such as Mining (1.9 per cent), Electricity, gas, water and waste water services (1.3 per cent) and Wholesale trade (3.6 per cent).