Australian Government - TRA

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Tourism Research Australia

Destination Visitor Survey results

Image: Byron Bay, NSW. Courtesy of Tourism Australia.

The Destination Visitor Surveys (DVS) program is an Australian Government funded program that began in 2004–05. The program provides destinations with high quality tourism research at the local or regional level to support their information needs and business decision-making. Projects are determined in collaboration with state tourism organisations and are divided into two streams:

  • The Visitor Profile and Satisfaction (VPS) program profiles visitors to individual regional tourism destinations and reports on their satisfaction with their visit. This information is compiled into the VPS benchmark database, enabling destinations to be benchmarked against others across a number of key indicators.
  • The Strategic Regional Research (SRR) program focuses on broader strategic issues that are affecting regional destinations.

Strategic regional research reports

Visitor profile and satisfaction reports

  • Visitor Profile & Satisfaction Report – Victoria: Great Ocean Road

    Visitor Profile & Satisfaction Report – Victoria: Great Ocean Road
    Release: 27/11/2013

    Most commonly, visitors to the Great Ocean Road region in this study saw the sights, ate out and went to the beach. The majority of visitors to the Great Ocean Road region expected great coastal experiences and scenery, relaxation and rejuvenation, a place to spend quality time with family and friends and nature based experiences.

  • Visitor Profile & Satisfaction Report – Queensland: Gold Coast

    Visitor Profile & Satisfaction Report – Queensland: Gold Coast
    Release: 11/11/2013

    Visitors to the Gold Coast that participated in this study typically went to the beach, ate out and went shopping. While on the Gold Coast, respondents expected to be able to spend quality time with family and friends, relax and rejuvenate, a warm and welcoming holiday atmosphere and a great range of dining options. Overall respondents were satisfied with their visit to the Gold Coast. They were particularly satisfied with the beaches and quality accommodation.

  • Visitor Profile & Satisfaction Report – New South Wales: Newcastle

    Visitor Profile & Satisfaction Report – New South Wales: Newcastle
    Release: 9/10/2013

    Most commonly, visitors to Newcastle in this study saw the sights, ate out and shopped. The majority of visitors to Newcastle expected an opportunity to relax and rejuvenate, to experience beach and water activities, to tour around and explore, and to discover or learn something new. Respondents were generally satisfied with their visit to Newcastle, particularly with natural attractions. Beaches, bush and harbour, friendliness of locals, personal safety and security and local atmosphere were aspects with which they were particularly satisfied.

  • Visitor Profile & Satisfaction Report – New South Wales: Albury

    Visitor Profile & Satisfaction Report – New South Wales: Albury
    Release: 9/10/2013

    Most commonly, visitors to Albury in this study shopped, ate out and saw the sights. The majority of visitors to Albury expected an opportunity to spend quality time with family and friends; to relax and rejuvenate; to tour around and explore; and to explore the river or Lake Hume. Respondents were generally satisfied with their visit to Albury, particularly with food and beverage, roads, shopping and entertainment.

  • Visitor Profile & Satisfaction Report – Victoria: Marysville/Eildon

    Visitor Profile & Satisfaction Report – Victoria: Marysville/Eildon
    Release: 28/08/2012

    This report profiles visitors to Marysville and Eildon, and reports on motivations for visiting the regions and visitor satisfaction.