The government is now operating in accordance with the Guidance on Caretaker Conventions, pending the outcome of the 2025 federal election.
This report provides statistics on Australia’s tourism businesses. It reports on changes from June 2016 to June 2021 in:
By presenting information over this timeframe, this report shows the:
There were 334,532 tourism businesses in Australia as at June 2021. This means one in 7 Australian businesses (14%) were tourism-related.
The number of tourism businesses increased by 2.9% (or 9,400 businesses) in 2020-21, compared to 2019-20. This increase in business numbers occurred despite the negative impacts of COVID-19 on visitor demand.
Reasons for this result included:
However, some tourism businesses lost workers and others stopped operation.
In this report, we show changes:
You can also see changes in these sectors:
This report categorises tourism businesses by employment size. This is to make it easier to understand growth patterns. The categories are:
The COVID-19 pandemic began to impact Australia from March 2020. This saw:
Visitation and spend slumped as:
No sector of the economy escaped the impacts of the pandemic. However, tourism was one of the industries most affected:
The number of tourism businesses in Australia’s visitor economy continued to grow in 2020-21. This was despite a very difficult operating environment.
Australia had 334,532 tourism businesses at June 2021. This was:
However, the rate of growth in tourism businesses slowed in 2020-21 compared with previous years.
Reasons for this growth in 2020-21 were:
The make-up of the Australian tourism industry has changed greatly since 2016 (Table 1). For example, at June 2021, there were:
Tourism related industries | Number of businesses (June 2016) | Number of businesses (June 2021) | Growth (%) |
---|---|---|---|
Accommodation | 12,945 | 13,303 | 2.8% |
Cafes, restaurants and takeaways – includes clubs, pubs, taverns and bars | 77,959 | 91,533 | 17% |
Taxi transport and Other road transport | 19,360 | 34,423 | 78% |
Air and water transport | 5,142 | 5,377 | 4.6% |
Motor vehicle hiring including Rail transport | 1,786 | 2,401 | 34% |
Travel agency and tour operator services | 6,077 | 8,872 | 46% |
Arts and recreation | 26,740 | 33,496 | 25% |
Retail trade | 132,212 | 145,106 | 9.8% |
Total | 282,221 | 334,511 | 18.5% |
Note: Totals may vary from actual estimates. This is due to a technique used at the Australian Bureau of Statistics to ensure data confidentiality.
Drivers of growth in tourism businesses in the previous financial year (between July 2020 and June 2021), were:
Over the same most-recent financial year period there was a decline in:
Tourism businesses are mostly small operations. At June 2021:
Compared with June 2019:
The concentration of smaller businesses with zero to 4 employees is greatest in:
There was strong growth in the number of tourism businesses in the years leading up to the pandemic (Table 2). This growth in activity was most evident among non-employing businesses. This was mostly due to emerging ride-share and car-share businesses.
Over this period there was also strong growth in large tourism businesses.
Since 2019 there have been more shifts in business sizes:
This employment decline is consistent with results of the National Tourism Satellite Account 2020–21. This reported a 25% fall in tourism workers between 2018-19 and 2020-21.
Non Employing | 1-4 Employees (Micro) | 5-19 Employees (Small) | 20-199 Employees (Medium) | 200+ Employees (Large) | Total | |
---|---|---|---|---|---|---|
Tourism businesses June 2016 | 121,421 | 91,802 | 53,877 | 13,901 | 769 | 281,770 |
Tourism businesses June 2019 | 155,566 | 93,654 | 55,414 | 15,195 | 884 | 320,713 |
Change on June 2016 (number) | 34,145 | 1,852 | 1,537 | 1,294 | 115 | 38,943 |
Change | 28% | 2% | 3% | 9% | 15% | 14% |
Tourism businesses June 2021 | 150,768 | 109,895 | 58,716 | 14,275 | 878 | 334,532 |
Change on June 2019 (number) | 4,798 | 16,241 | 3,302 | 902 | 6 | 13,819 |
Change | -3.1% | 17.3% | 6.0% | -6.1% | -0.7% | 4.3% |
Turnover for most tourism businesses was low. At June 2021:
Figure 2 shows that business turnover in 2021 on average was lower than in 2016. This is due to a greater share of businesses with turnover of less than $50k in the visitor economy.
At June 2021, most tourism businesses (81%) were located in:
This is consistent with the State Tourism Satellite Account (STSA) data. The STSA shows these 3 states collectively accounted for 77% of:
Business numbers grew most quickly between June 2016 and June 2019 in the following states and territories:
The slower growing states between June 2016 and June 2019 were:
Patterns of growth have changed between June 2019 and June 2021. States and territories showing stronger growth in business numbers in this more recent period were:
The number of tourism businesses in regional Australia increased between June 2016 and June 2019. This was by an average of 1.8% annually. This was well below the 5.6% business growth rate for capital cities and the Gold Coast. The share of tourism business in regional Australia declined from 33.0% to 30.6% as a result.
More recent data shows regional Australia saw a 3.8% growth in tourism businesses overall between June 2019 and June 2021. This was compared to 4.5% in the capital cities and Gold Coast. The share of tourism business in regional Australia decreased further. This was from 30.6% to 30.5%, as a result.
The growth in tourism businesses from June 2019 in regional Australia was not evenly spread (Table 3). This included:
Number of businesses at June 2021 | Growth since June 2019 | |||
---|---|---|---|---|
Business Type | Regional Australia | Capital cities and Gold Coast | Regional Australia | Capital cities and Gold Coast |
Non employing | 40,214 | 110,554 | -1.3% | -3.7% |
Micro | 34,575 | 75,321 | 12.5% | 19.7% |
Small | 21,677 | 37,040 | 3.8% | 7.3% |
Medium | 4,922 | 9,352 | -6.9% | -0.7% |
Large | 511 | 418 | 2.4% | -5.6% |
Total | 101,873 | 232,653 | 3.8% | 4.5% |
Find out more about tourism businesses in our data tables.