Market profiles

Discover insights about some of Australia’s top international visitor markets.

Our market profiles provide valuable information about Australia’s key inbound tourism markets. These profiles include information on visitor numbers, purpose, demographics, activities, trip satisfaction and more.

These market profiles are designed to help Government, industry, operators, peak bodies and researchers better understand markets that have traditionally been strong for inbound visitors to Australia, and offer further opportunities for growth.

Explore the profiles by the regions listed below. 

Asia

Market profiles: Asia

Europe

Market profiles: Europe

North America

Market profiles: North America

Southeast Asia & Pacific

Market profiles: Southeast Asia & Pacific