The government is now operating in accordance with the Guidance on Caretaker Conventions, pending the outcome of the 2025 federal election.
The 2023–24 State Tourism Satellite Account presents the direct and indirect economic contribution of tourism for all states and territories, highlighting the importance of tourism to each state and territory.
The report highlights changes in 2023–24, in nominal terms. It also examines longer term (2016-17 to 2023-24) patterns in tourism’s contribution to the national, state and territory economies. STSA data tables are useful in understanding:
The 2023-24 STSA outputs provide a comparison to earlier years. A time series of results from 2016-17 to 2023-24 is available in the data tables.
The STSA complements the work of the Australian Bureau of Statistics’ (ABS’) Australian Tourism Satellite Account (TSA) by examining state and territory tourism performance and estimating the indirect economic and jobs impacts of tourism at a state and territory level. The detailed data tables below provide further information, including tourism Gross Value Added (GVA), tourism output and information specific to tourism industries.
For more information regarding the terminology and how we apply the data, please see the explanatory notes.
You can explore the data by:
Australia’s tourism sector continued to grow in 2023-24, with visitor consumption, employment and overall economic contribution increasing and continuing to exceed pre-pandemic levels. Growth was driven by increasing international arrivals and steady domestic travel, boosting key economic indicators across most states and territories.
Total tourism consumption reached $198.5 billion, an 8.2% increase from 2022-23 and 25% higher than 2018-19. All states and territories experienced growth, with Tasmania, Victoria and New South Wales leading the way.
Tourism directly contributed $78.1 billion to Gross State Product (GSP), a 9.1% rise on the previous year. Including indirect effects, tourism’s total contribution to the economy reached $158.0 billion in 2023-24. Tourism’s direct share of the national economy was 2.9%, marking tourism as a key driver of local and national growth.
Tourism employment grew to an estimated 691,500 direct filled jobs, a 5.7% increase from 2022-23, outpacing overall jobs growth. When indirect jobs are included, at a total level tourism supported almost 1.2 million jobs nationwide. Tasmania, New South Wales and Victoria saw the largest employment gains compared with 2022-23.
Performance across key metrics varied by state and territory, however all states and territories saw increases for some metrics:
The resurgence of international travel played a significant role in tourism’s economic performance, complementing steady domestic demand. While the broader economy has grown faster than the tourism sector in recent years, tourism remains a critical pillar of Australia’s economy, driving regional development, job creation and business growth.
Tourism consumption was $198.5 billion in 2023-24, up 8.2% (or $15.1 billion) on 2022-23, with moderate domestic intrastate travel growth and international arrivals growing strongly. This robust growth during 2023-24 led total tourism consumption to exceed the previous peak in 2018-19 by 25% (or $40.1 billion).
Tourism consumption improved for all states and territories in 2023-24 when compared with the previous year (Table 1). In order of the strongest growth among the states and territories:
Table 1: Tourism consumption by state and territory, 2023-24
State | Consumption 2023-24 | Change from 2022-23 | Change from 2018-19 | ||
$ billion | $ billion | Per cent | $ billion | Per cent | |
New South Wales | 60.2 | 5.9 | 10.9% | 11.8 | 24% |
Queensland | 47.0 | 2.0 | 4.5% | 11.0 | 31% |
Victoria | 45.4 | 4.5 | 11.1% | 8.2 | 22% |
Western Australia | 20.7 | 1.4 | 7.3% | 4.8 | 30% |
South Australia | 11.7 | 0.04 | 0.4% | 2.1 | 22% |
Tasmania | 5.8 | 0.7 | 14.5% | 1.0 | 21% |
Australian Capital Territory | 4.0 | 0.2 | 6.0% | 0.8 | 26% |
Northern Territory | 3.7 | 0.2 | 4.6% | 0.4 | 14% |
Total | 198.5 | 15.1 | 8.2% | 40.1 | 24% |
Direct tourism Gross State Product (GSP) for all states and territories was $78.1 billion in 2023-24. This was up 9.1% on 2022-23 and up 29% on pre-pandemic levels (2018-19). By comparison, Gross Domestic Product (GDP) for the whole Australian economy in 2023-24 grew by 4.1% compared with 2022-23 and is up by 37% on pre-pandemic levels (2018-19).
Tourism’s direct share of the national economy was 2.9% in 2023-24. This remained a smaller share compared with 3.1% in 2018-19, due to the Australian economy growing stronger (up 37%) than tourism (up 29%) over the period 2018-19 to 2023-24.
Direct tourism GSP increased for all states and territories in 2023-24 compared with 2022-23 levels (Table 2). This growth varied across different jurisdictions:
Due to a strong rebound in visitor activities after the COVID-19 pandemic, all states’ and territories’ direct GSP surpassed pre-pandemic levels in 2022–23, and now remain above pre-pandemic 2018-19 levels.
Table 2: Direct tourism GSP by state and territory, 2023-24
State | Direct tourism GSP 2023-24 | Change from 2022-23 | Change from 2018-19 | ||
$ billion | $ billion | Per cent | $ billion | Per cent | |
New South Wales | 23.9 | 2.6 | 12.1% | 5.5 | 29.7% |
Queenland | 18.7 | 0.9 | 5.2% | 5.0 | 36.1% |
Victoria | 18.0 | 2.0 | 12.8% | 3.5 | 24.2% |
Western Australia | 7.8 | 0.4 | 5.8% | 1.8 | 29.5% |
South Australia | 4.4 | 0.1 | 1.4% | 0.9 | 25.2% |
Tasmania | 2.3 | 0.3 | 13.5% | 0.5 | 27.0% |
Australian Capital Territory | 1.6 | 0.1 | 4.8% | 0.3 | 27.7% |
Northern Territory | 1.5 | 0.1 | 8.3% | 0.3 | 29.2% |
Total | 78.1 | 6.5 | 9.1% | 17.8 | 29.5% |
Indirect tourism GSP for all states and territories was $79.9 billion in 2023-24. As a result, total GSP (direct plus indirect) was $158.0 billion in 2023-24. The indirect GSP contribution represented a 3.0% share of national GDP in 2023-24. This in an increase on the 2.8% share in 2022-23 but still lags behind the 3.3% share in 2018-19.
In measuring indirect GSP impacts, the increase on 2022-23 varied between 2.4% for South Australia and 17% for Tasmania. All states and territories surpassed pre-pandemic levels in 2022-23 (Table 3).
Table 3: Indirect tourism GSP by state and territory, 2023-24
State | GSP 2023-24 | Change from 2022-23 | Change from 2018-19 | ||
$ billion | $ billion | Per cent | $ billion | Per cent | |
New South Wales | 24.3 | 2.8 | 13.2% | 4.5 | 23.0% |
Queensland | 18.9 | 1.0 | 5.8% | 4.3 | 29.5% |
Victoria | 18.0 | 2.0 | 12.4% | 3.1 | 20.9% |
Western Australia | 8.1 | 0.7 | 9.6% | 1.8 | 29.0% |
South Australia | 5.0 | 0.1 | 2.4% | 0.8 | 19.4% |
Tasmania | 2.3 | 0.3 | 17.4% | 0.4 | 18.9% |
Australian Capital Territory | 1.6 | 0.1 | 7.0% | 0.4 | 28.1% |
Northern Territory | 1.6 | 0.1 | 5.9% | 0.1 | 10.6% |
Total | 79.9 | 7.2 | 10.0% | 15.5 | 24.0% |
Since 2022-23, the ABS has adopted ‘tourism filled jobs’ as the standard metric for reporting tourism employment. Therefore, the STSA also uses this metric (see explanatory notes for further information).
At the end of 2023-24, there were 691,500 direct tourism filled jobs, which was up 5.7% on the previous year. This compares with 2.7% growth in Australian jobs over the same period. As a result, tourism’s share of total filled jobs increased from 4.3% in 2022-23 to 4.4% in 2023-24. In 2018-19, before the COVID-19 pandemic, tourism provided 632,000 jobs, which was 4.6% of total jobs in Australia.
In addition to direct jobs, tourism generated a further 483,900 indirect jobs in the economy making a combined contribution of 1,175,400 direct and indirect jobs in the visitor economy. As a share of the economy, tourism’s indirect jobs contribution increased from a 3.0% share in 2022-23 to 3.1% in 2023-24. This share was 2.9% in 2018-19.
Compared with 2018-19 levels, all states and territories had higher tourism filled jobs in 2023-24 (Table 4). The increase in total tourism filled jobs in 2023-24 relative to the pre-pandemic level varied across jurisdiction:
Table 4: Tourism filled jobs by state and territory, 2023-24
State | Tourism Jobs 2023-24 (000) | Change from 2022-23 (%) | Change from 2018-19 (%) | |||
Direct jobs | Total jobs* | Direct jobs | Total jobs* | Direct jobs | Total jobs* | |
New South Wales | 195.0 | 328.2 | 8.8% | 9.4% | 7.2% | 11.8% |
Victoria | 183.8 | 288.8 | 7.4% | 8.4% | 7.1% | 10.4% |
Queensland | 156.0 | 276.8 | 2.2% | 2.7% | 14.6% | 19.1% |
Western Australia | 72.7 | 120.1 | 4.1% | 5.0% | 12.8% | 17.2% |
South Australia | 41.6 | 71.5 | -2.4% | -1.5% | 7.8% | 11.5% |
Tasmania | 22.8 | 50.8 | 13.6% | 14.2% | 7.0% | 12.6% |
Australian Capital Territory | 11.7 | 22.2 | 5.5% | 5.0% | 13.0% | 18.7% |
Northern Territory | 8.0 | 17.0 | 2.8% | 4.1% | 4.6% | 8.6% |
Total | 691.5 | 1,175.4 | 5.7% | 6.4% | 9.4% | 13.7% |
*Denotes direct and indirect tourism jobs
Total tourism GSP
$3.2 billion
Up 5.9% compared with 2022–23
Up 28% compared with 2018–19
Total tourism GVA
$2.8 billion
Up 5.9% compared with 2022–23
Up 27% compared with 2018–19
Total tourism filled jobs
22,200
Up 5.2% compared with 2022–23
Up 19% compared with 2018–19
In 2023–24:
In 2023–24:
In 2023–24:
Direct contribution refers to money spent directly in the tourism industry. Without a tourism industry in the ACT, this money wouldn’t be generated, or these people wouldn’t be employed, in this way.
The flow-on effect of the tourism industry. In the ACT, for every dollar spent in the tourism industry, an additional 81 cents of related additional expenditure was generated and spent elsewhere in the economy.
GVA allows easier comparisons across industries. GVA is equal to GSP minus taxes.
Total tourism GSP
$48.2 billion
Up 13% compared with 2022–23
Up 26% compared with 2018–19
Total tourism GVA
$41.7 billion
Up 12% compared with 2022–23
Up 25% compared with 2018–19
Total tourism filled jobs
328,200
Up 9.4% compared with 2022–23
Up 12% compared with 2018–19
In 2023–24:
In 2023–24:
In 2023–24:
Direct contribution refers to money spent directly in the tourism industry. Without a tourism industry in NSW (New South Wales), this money wouldn’t be generated, or these people wouldn’t be employed, in this way.
The flow-on effect of the tourism industry. In NSW, for every dollar spent in the tourism industry, an additional 83 cents of related additional expenditure was generated and spent elsewhere in the economy.
GVA allows easier comparisons across industries. GVA is equal to GSP minus taxes.
Total tourism GSP
$3.0 billion
Up 7.1% compared with 2022–23
Up 19% compared with 2018–19
Total tourism GVA
$2.5 billion
Up 6.9% compared with 2022–23
Up 20% compared with 2018–19
Total tourism filled jobs
17,000
Up 4.3% compared with 2022–23
Up 9% compared with 2018–19
In 2023–24:
In 2023–24:
In 2023–24:
Direct contribution refers to money spent directly in the tourism industry. Without a tourism industry in the NT, this money wouldn’t be generated, or these people wouldn’t be employed, in this way.
The flow-on effect of the tourism industry. In the NT, for every dollar spent in the tourism industry, an additional 80 cents of related additional expenditure was generated and spent elsewhere in the economy.
GVA allows easier comparisons across industries. GVA is equal to GSP minus taxes.
Total tourism GSP
$37.6 billion
Up 5.5% compared with 2022–23
Up 33% compared with 2018–19
Total tourism GVA
$32.5 billion
Up 4.8% compared with 2022–23
Up 31% compared with 2018–19
Total tourism filled jobs
276,800
Up 2.6% compared with 2022–23
Up 19% compared with 2018–19
In 2023–24:
In 2023–24:
In 2023–24:
Direct contribution refers to money spent directly in the tourism industry. Without a tourism industry in Qld, this money wouldn’t be generated, or these people wouldn’t be employed, in this way.
The flow-on effect of the tourism industry. In Qld, for every dollar spent in the tourism industry, an additional 85 cents of related additional expenditure was generated and spent elsewhere in the economy.
GVA allows easier comparisons across industries. GVA is equal to GSP minus taxes.
Total tourism GSP
$9.5 billion
Up 1.9% compared with 2022–23
Up 22% compared with 2018–19
Total tourism GVA
$7.9 billion
Up 1.4% compared with 2022–23
Up 22% compared with 2018–19
Total tourism filled jobs
71,500
Down 1.5% compared with 2022–23
Up 21% compared with 2018–19
In 2023–24:
In 2023–24:
In 2023–24:
Direct contribution refers to money spent directly in the tourism industry. Without a tourism industry in SA (South Australia), this money wouldn’t be generated, or these people wouldn’t be employed, in this way.
The flow-on effect of the tourism industry. In SA, for every dollar spent in the tourism industry, an additional 79 cents were spent elsewhere in the economy.
GVA allows easier comparisons across industries. GVA is equal to GSP minus taxes.
Total tourism GSP
$4.5 billion
Up 15% compared with 2022–23
Up 23% compared with 2018–19
Total tourism GVA
$4.0 billion
Up 15% compared with 2022–23
Up 23% compared with 2018–19
Total tourism filled jobs
50,800
Up 14% compared with 2022–23
Up 13% compared with 2018–19
In 2023–24:
In 2023–24:
In 2023–24:
Direct contribution refers to money spent directly in the tourism industry. Without a tourism industry in Tas, this money wouldn’t be generated, or these people wouldn’t be employed, in this way.
The flow-on effect of the tourism industry. In Tas, for every dollar spent in the tourism industry, an additional 83 cents were spent elsewhere in the economy.
GVA allows easier comparisons across industries. GVA is equal to GSP minus taxes.
Total tourism GSP
$36.0 billion
Up 13% compared with 2022–23
Up 23% compared with 2018–19
Total tourism GVA
$31.3 billion
Up 12% compared with 2022–23
Up 21% compared with 2018–19
Total tourism filled jobs
288,800
Up 8.4% compared with 2022–23
Up 10% compared with 2018–19
In 2023–24:
In 2023–24:
In 2023–24:
Direct contribution refers to money spent directly in the tourism industry. Without a tourism industry in Victoria, this money wouldn’t be generated, or these people wouldn’t be employed, in this way.
The flow-on effect of the tourism industry. In Victoria, for every dollar spent in the tourism industry, an additional 84 cents of related additional expenditure was generated and spent elsewhere in the economy.
GVA allows easier comparisons across industries. GVA is equal to GSP minus taxes.
Total tourism GSP
$15.9 billion
Up 7.7% compared with 2022–23
Up 29% compared with 2018–19
Total tourism GVA
$13.8 billion
Up 7.2% compared with 2022–23
Up 28% compared with 2018–19
Total tourism filled jobs
120,100
Up 5% compared with 2022–23
Up 17% compared with 2018–19
In 2023–24:
In 2023–24:
In 2023–24:
Direct contribution refers to money spent directly in the tourism industry. Without a tourism industry in WA (Western Australia), this money wouldn’t be generated, or these people wouldn’t be employed, in this way.
The flow-on effect of the tourism industry. In WA, for every dollar spent in the tourism industry, an additional 81 cents of related additional expenditure was generated and spent elsewhere in the economy.
GVA allows easier comparisons across industries. GVA is equal to GSP minus taxes.
Find out more about tourism consumption, jobs and economic activity in our data tables.
The Australian Bureau of Statistics (ABS) undertook a comprehensive review of the methods and data sources used to compile the TSA for the 2023–24 release. This resulted in changes to all economic variables in the TSA, including tourism consumption. In addition, the method for calculating direct net taxes on goods has been revised to reflect that tourists pay the full amount of upstream tax (GST and sales tax). Tourism GVA, net taxes and GDP have been revised back to 2004–05. However, the time series at the industry and product level, as well as tourism employment, has only been updated back to 2016–17. The table names, numbering and applicable time series in the data cubes available for downloading have also been revised. For further details on these changes please refer Revisions in the NTSA.
Year | 2016–17 | 2017–18 | 2018–19 | 2019–20 | 2020–21 | 2021–22 | 2022–23 |
Internal consumption expenditure ($m) |
|
|
|
|
|
|
|
Current estimates | 130,816 | 141,750 | 158,334 | 128,717 | 89,311 | 105,472 | 183,417 |
Last year estimates | 134,078 | 143,173 | 152,347 | 121,511 | 80,372 | 95,957 | 164,528 |
Revisions | -3,262 | -1,423 | 5,987 | 7,206 | 8,939 | 9,515 | 18,889 |
Direct tourism GDP ($m) |
|
|
|
|
|
|
|
Current estimates | 50,347 | 54,294 | 60,339 | 48,405 | 30,871 | 37,528 | 71,621 |
Last year estimates | 53,870 | 57,186 | 60,271 | 48,046 | 28,278 | 35,644 | 62,950 |
Revisions | -3,523 | -2,892 | 68 | 359 | 2,593 | 1,884 | 8,671 |
Direct tourism filled jobs (000) |
|
|
|
|
|
|
|
Current estimates | 551.2 | 593.1 | 632 | 548.6 | 395 | 431.6 | 654.5 |
Last year estimates | 649.7 | 689.6 | 700.9 | 597.8 | 402 | 442.6 | 626.4 |
Revisions | -99 | -97 | -69 | -49 | -7 | -11 | 28 |
Based on published estimates in 2022-23 and 2023-24 ABS National Tourism satellite Account ABS Cat. No 5249.0
Note: For specific query related to ABS’ methodological review and changes to the data sources, please contact via email: physical.environment.accounts.and.statistics.branch.wdb@abs.gov.au
Revisions to the ABS National Accounts data have an impact on the STSA. The ABS makes periodical revisions to reflect changes in the economy, in line with international best practice. ABS has embarked upon updating input-output relationships based on the latest available supply-use tables, which in this case refer to year 2021-22 which reflect in revision of some benchmark ratios and some imputed ratios for the indicators which were not available.
Indirect contribution estimates for international visitors are estimated using share of visitor consumption on different goods and services in total consumption expenditure. For two years 2020-21 and 2021-22 these ratios were not available due to break in international visitor data collection due to COVID-19 restrictions. In the model to fix these issues, we have used IVS expenditure ratios available in the 2019-20 for these two intervening years.
Regional expenditure data from TRA surveys are widely used in deriving proportions for disaggregating National TSA data across jurisdictions and across visitor types. These data are sourced from the International Visitor Survey (IVS) and National Visitor Survey (NVS), for year ending June 2017 to year ending June 2024.
Development of the STSA requires internal data (Regional Expenditure) from Tourism Research Australia (TRA) along with the Australian Tourism Satellite Account (TSA) data, Labour Accounts Australia data, and State Accounts data which are provided by the Australian Bureau of Statistics (ABS).
It is important to note that the ABS undertook a comprehensive methodological revision of the TSA in 2022-23, adopting new data sources to make the accounts more responsive to changes in socio-economic and environmental scenarios at national and international levels, applying the revision from 2016-17 onwards. As the STSA is constrained by the availability of data and builds on the Australian Bureau of Statistics’ (ABS) Australian Tourism Satellite Account, the STSA contains state level results from 2016-17 onwards.
The Australian System of National Accounts (SNA) is based on industry classifications. Industries within the SNA are characterised by their production or ‘supply’ capacity. Tourism, on the other hand, is a demand-side concept and so has no direct industry supply characteristics distinguishable from the SNA.
The Australian TSA bridges the supply-demand gap. It:
Comparisons can then be made between:
The TSA also enables comparison between Australian and international tourism sectors, since it uses the same standardised methodology developed by the UNWTO (United Nations World Tourism Organisation). This ensures consistent data collection and calculation across different countries, allowing for meaningful comparisons of tourism's economic impact globally.
Check the ABS’ Australian National Accounts: Tourism Satellite Account methodology for more information on the National TSA.
TThe approach in this STSA is to derive the direct contribution of tourism. It is similar to the approach developed by Pham et al. (2009). Tourism spend data and state/territory industry input-output (I-O) data are combined with the National TSA benchmark. This is to capture the:
The main sources for the data and methodology are:
Indirect effects of tourism demand on businesses that provide goods and services to the tourism industry are also measured. For example, the indirect tourism demand generated from supplying a meal to a visitor starts with producing those goods and services the restaurant needs to make the meal. This might include fresh produce and electricity for cooking.
This approach complements the direct effects presented through the TSA framework. It provides a clearer picture of the total contribution of tourism to the economy. Indirect contributions have been calculated using I-O analysis methods. This is because the TSA framework is not designed to measure these indirect effects at state and territory level.
The I-O analysis methods provide a breakdown of the supply and demand of commodities in the Australian economy.
Multipliers for standard industries in the Australian and New Zealand Standard Industry Classification (ANZSIC) are used as the basis for calculating tourism’s indirect effects. This is because the tourism sector does not represent a single industry in the economy.