Market profiles: North America

Discover insights about some of Australia’s top international visitor markets in North America.

Tourism Research Australia has developed market profiles to provide valuable information about Australia’s inbound tourism markets. These profiles are designed to help Government, industry, operators, peak bodies and researchers better understand the international visitor economy, including specific visitor markets.

On this page, the market profiles highlight key markets across North America. Data includes insights on:

  • the purpose of visits
  • the demographic makeup of visitors from that country
  • forecast changes in visits to Australia
  • visitor activities and spend
  • how international markets rate their trip to Australia, and more.