Country profiles: Asia region

Discover insights about some of Australia’s top international visitor markets in Asia.

Tourism Research Australia has developed country profiles to provide valuable information about Australia’s inbound tourism markets. These profiles are designed to help Government, industry, operators, peak bodies and researchers better understand the international visitor economy, including specific visitor markets.

On this page, the country profiles highlight key markets across Asia. Data includes insights on:

  • the purpose of visits
  • the demographic makeup of visitors from that country
  • forecast changes in visits to Australia
  • visitor activities and spend
  • how international markets rate their trip to Australia, and more.